A free live workshop for real estate agents:

You've had good years. You couldn't tell me how you made them.

Your results are real. Your business isn't built yet.

“How do I get more leads?”

“What's actually working on social right now?”

“Should I be door knocking again?”

…reasonable questions, and the wrong ones. Every other sales profession starts you at the product. Real estate hands you a license, a list and points to the phones.

The questions that decide what you get paid:

Have you produced real results without a written standard underneath them?

Do you want the fee conversation to be arithmetic instead of improvisation?

One hour. You'll run the number on your own market that same night.

Wednesday, August 19. 11am PT / 2pm ET

You're about to find out what your current fee is costing you every year.

Register with the email you actually check:

The ratio worksheet lands in your inbox today. Bring it with you.

In this hour, you'll discover:

One.

What that single gap in your training has cost you at every listing appointment you have ever taken, and why nobody ever told you it was there.

Two.

Half a percent more on a $400,000 house is $2,000. On twenty closings that's $40,000 a year. The number that lets you ask for it without flinching is already sitting in your MLS, and we pull it live.

Three.

The mistake almost every agent makes the moment a client pushes back on commission, and why the answer you give in that moment is either a position or a performance.

This is the hour for you if…

  • Your income swings and you have never been able to predict which direction, since the conversations that generate it get built fresh every time.
  • A seller asked why your commission is what it is. You handled it, and you talked faster than you meant to.
  • You have been rewarded for being available, and you are starting to suspect that is not the same as being valued.
  • You want to be treated like a professional and paid like one, and you want to be able to point at exactly why.

Whether you've closed thirty homes or three, the hour gives you the same thing. You do not need better scripts and you're not short on effort. You're short a standard, and that is a fixable thing.

Availability was never the requirement. It was what you offered instead of a standard, and it holds up... until it doesn't.

The gap between the fee you charge and the fee your work supports has a dollar figure. Every year you don't close it is money you earned and didn't get paid.

Who you're learning from:

Hi, I'm Beth Taylor. I got my license in 2008, on maternity leave, with a two year plan to replace my corporate income. I did it in fifteen months.

Before real estate I sold pharmaceuticals for a Fortune 50 company. Six weeks of product training before I was allowed to speak to a single physician. Then real estate handed me a license and pointed at the phone.

Twenty years later: top producer, team lead, independent broker-owner, speaker & coach. I charge above market. I have not negotiated it in years, because I can show a seller what my work is worth before they think to ask. None of that came from being more available. It came from documenting what I actually do and refusing to improvise it again.

Since then I have taught hundreds of agents to do the same. The first thing that changes is never the closing rate. It is what they are willing to ask for.

Want to walk into your next listing appointment with a number that proves what you do, instead of a case you build on the spot? Wednesday, August 19, 11am PT / 2pm ET.

One hour. One number. The conversation that decides what you get paid.

Register with the email you actually check:

The worksheet arrives today. Fifteen minutes, and your MLS has everything you need.

About an hour, then Q&A. Yes, there is an offer at the end. Before it you get the whole method and the math. Replay sent the following day.